Japanese motorcycle company Yamaha announced it’s partnership with Kenya based delivery startup Sendy to train the 800 motorcycle drivers registered on its platform. According to National Transport and Safety Authority in Kenya, the majority of motorcycle accidents in Kenya are caused by riders who are not trained. The partnership between the two companies aims to train its motorcycle riders on safety by providing professional riding to lower the rate of accidents and deaths related to motorcycles. In 2017 alone over 147 motorcyclists had died in road accidents most of which were caused by riders not wearing a helmet or following traffic rules.
Speaking of the development, Augustine Juma, general manager at Yamaha said, “Head injuries caused by motorcycles are ranked highest and it is for this reason that we need to ensure motorists use all the gadgets we provide when purchasing our products. We will continue to train riders to reduce the number of motorcycle related accidents and injuries. Yamaha considers rider safety as top priority and training on how to use our motorcycles is key for us. Yamaha considers rider safety as top priority and training on how to use our motorcycles is key for us.”
A leading local transport company in Kenya, Sendy claims package pickups within an hour of making a request, along with safety assurance (insurance backed safety assurance) and that too at a cheaper price.